Google Analytics and similar tools may help you to assess content campaigns. Unfortunately, they often lack a content-centric focus on the KPIs that are most relevant to you.
The Dashboard allows users to check out all their activity in a single page.
It keeps track of all the pending tasks to develop briefings and create content, and also provides a summary of all the key metrics of the content campaigns for each brand.
The number of campaigns, actions, and content, all meet-up in the activity report.
View the total progress, of campaign and actions, through a graphic interface.
Brand managers can also identify bottlenecks and obtain an accurate picture of project progress at a content level.
The performance report groups the KPIs by content. You can filter these down to – Campaigns, Lines of Business, Channels, Content and others.
And what´s even better, beyond the KPI summary, the report offers an overview of all the content pertaining to a brand or campaign. In other words, gives you a content hub, to locate previously published content and understand its performance.