The greatest challenge of content campaigns: Reporting
Over the last few years, “content is king” has been a staple saying of the marketing world. Brands have jumped on the content bandwagon as the most effective way to connect with their audience. Furthermore, many studies show that the
How to improve the efficiency of your Content Marketing campaigns
Marketing companies worldwide are now embracing content strategies as cornerstones of communication strategy. Their aim is to impact target audiences through the generation of content. And they are not misguided – studies are proving that good content is more effective
Why do many content marketing campaigns fail?
If you have worked in the marketing department of a company or marketing agency, you will have seen some highly successful campaigns in terms of visibility, sales, and other indicators. You will have also seen the opposite; a campaign that
Manage all your content generation process from a single platform.